The fascinating world of Mitsubishi Electric

The fascinating world of Mitsubishi Electric

Imagine someone cutting a slice out of the Earth’s crust and unrolling it ­before your eyes. Well, precisely this idea has been realised in the new product ­exhibition “The World of Mitsubishi Electric”. The centrepiece of the ­exhibition shows a cross section through the world and affords profound insight into each of the five presented technology areas. Analog exhibits combined with digital media introduce visitors to the company’s technological solutions and ­versatile products.

The robot ­demonstrations are impressive with their ­ingenious combination of ­various media.The fascinating world of Mitsubishi Electric.

The exhibition – a cross section through the world.

Mitsubishi Electric is committed to having a positive impact on society. The employees working here develop, produce and sell technology with the goal of im­proving people’s lives. This is the basic idea communicated by the exhibition as a whole. It shows how Mitsubishi Electric expresses its corporate values and principles in practice and in product development. Five technology areas are identified: Transportation, Building, Energy, Communication and Automation. For each area, Mitsubishi Electric explains how technological solutions and products change society and the life of each individual for the better. In doing so, Mitsubishi Electric looks ahead and presents strategies enabling the technical and social challenges of tomorrow to be mastered. A trilingual exhibition folder (in Japanese, German and English) on “The World of Mitsubishi Electric” is available for each visitor at reception.

An opportunity to discover innovations intuitively.

Transportation: from A to B from A to Z

Human mobility and the transportation of goods are two of the major technological challenges that industry and society are having to face. Dwindling reserves of fossil fuels, global warming, particulate emissions and smog in cities are forcing us to rethink. Mitsubishi Electric offers solutions for today and tomorrow: boosting the efficiency of internal combustion engines and reducing pollution from them as well as strategies and components for electromobility and hybrid vehicles. And when it comes to improving comfort and safety on road and rail, the globally active company is again one of the front runners: with navigation, information and entertainment systems, sensor equipment, ­telematics and new operator control concepts. The exhibit on Transportation combines analog control elements with digital experience. Visitors place a car or a train on an ­interactive touch display (Mitsubishi Electric product) and can then intuitively discover our solutions and ­innovations for mobility on road and rail.

Analog control elements combined with digital experience

Transportation: from A to B from A to Z

Human mobility and the transportation of goods are two of the major technological challenges that industry and society are having to face. Dwindling reserves of fossil fuels, global warming, particulate emissions and smog in cities are forcing us to rethink. Mitsubishi Electric offers solutions for today and tomorrow: boosting the efficiency of internal combustion engines and reducing pollution from them as well as strategies and components for electromobility and hybrid vehicles. And when it comes to improving comfort and safety on road and rail, the globally active company is again one of the front runners: with navigation, information and entertainment systems, sensor equipment, ­telematics and new operator control concepts. The exhibit on Transportation combines analog control elements with digital experience. Visitors place a car or a train on an ­interactive touch display (Mitsubishi Electric product) and can then intuitively discover our solutions and ­innovations for mobility on road and rail.

Modern building services

Building: founded on innovation

Due to the increase in the world population and urbanisation, more and more people are having to share less and less space. The consequence is that buildings are getting taller and people spend more time in enclosed spaces. How will it nevertheless be possible to create healthy, near-natural living and working conditions? And how will people cover the ever greater distances within such buildings? The exhibition supplies answers to the technological challenges of modern building services. And Mitsubishi Electric has its focus not only on the comfort of building occupants, but also on the responsible and sustainable use of resources. The exhibited model of a building graphically displays the tasks that this technology has to perform in buildings: air conditioning and ventilation, lifts, safety/security equipment, information transmission and hygiene. A world first is the aluminium heat exchanger for VRF air conditioning systems that operates up to 47 % more efficiently in cooling mode than conventional products. VRF stands for Variable Refrigerant Flow – as a result, an outdoor unit can cool the air in one room, for example, while serving as a heater in another.

An opportunity to discover innovations intuitively.

Communication: global networking

The Information Age is founded on the swift and reliable transmission of ever greater quantities of data and the success of modern society depends on it. Mitsubishi Electric supplies the components that make this possible: high-frequency semiconductors and optical elements for data superhighways without speed limits as well as satellite systems and components for global communication.

With the tablet computer, the scene comes to life – thanks to augmented reality.

Detailed information for experts and anyone interested.

In the Communication area, visitors not only find information on products and solutions. For the cross section of the world is resolved here into the data packets and pixels that communication technology works with. With the innovative Google Tango Tablet, the scene can be brought to life. Augmented reality facilitates an unforgettable experience as well as communicating much detailed information for experts and anyone interested. They can all be here, for example, to witness “live” the launch of a satellite into space.

Innovative satellite technology from Mitsubishi Electric

Energy: making the most of electricity

Getting energy fit for the future is one of the biggest challenges of our time. Because while global demand continues to rise, resources are becoming more and more scarce. At each link in the supply chain, Mitsubishi Electric technology improves efficiency and reduces loss – particularly when renewable energy is integrated. The Energy exhibit reports on the technological challenges posed by the integration of renewable energy sources in our power grids in the course of the energy turnaround and, as an example, shows power semiconductors that transform and stabilise the generated electricity with high efficiency and low loss.

Mastering renewable energy

Automation: intelligence in series

Teamwork pays off. This applies not only to the people in a company, but also to the machines. With a broad range of mutually adapted and efficiently communicating components for many production and process automation disciplines, higher quality and productivity are brought to the shop floor – saving time, money and energy at the same time. The visually exciting robot installation playfully demonstrates the benefits of automa­tion solutions, with only the company’s own products be­ing used. In addition to the directly visible articulated robots and screens, the entire control system and installed servo motors come from Mitsubishi Electric. On the table, further products are exhibited. For each product, brief presentations can be called up at a heavy-duty Mitsubishi Electric TFT-LCD touchscreen. The focus is on the benefits of these technologies and their visual representation. If required, detailed information can be retrieved at the info terminal in the product area.

Alexandra Blechmann PR Officer

Technology with the goal of ­improving ­people’s lives – this is the basic idea ­communicated ­graphically and entertainingly by the new ­exhibition.