Industry has a new top event to look forward to. At the beginning of May, the tool-, pattern- and mouldmaking world is meeting for the first time at Moulding Expo, the new trade fair in the technology portfolio of the Messe Stuttgart exhibition centre. And the signs are that the first-time staging of the new format will be a big success. Find out here why this is the case, what Messe Stuttgart is offering and what visitors can expect.
From Tuesday, 5 May, until Friday, 8 May, the premiere is taking place in the Land capital. The three envisaged halls amounting to 31,500 square metres of total space will be fully booked, with well over 400 exhibitors for the debut event. One of the main reasons for this positive response is that the strategy for the new trade fair was developed and coordinated in advance with the relevant industrial companies in this high-performance sector (EUR 8.8 billion sales in 2012). The event is also being supported by the foremost industrial associations. Serving as the technical sponsors are the Association of German Tool and Mould Makers (VDWF) and – new in this capacity – the Federal Association of Model- and Mouldmakers (MF). The conceptual sponsors of the new international trade fair are the German Engineering Association (VDMA) and the German Machine Tool Builders’ Association (VDW). “And this cooperation was really great fun for all of us. It was professional, business-like and marked by great earnest,” as Prof Dr Thomas Seul, VDWF President, stresses.
A totally new top event.
What was the main motivation for establishing a new trade fair? “We had the impression that alternative events were confining themselves excessively to component supply business for tool- and mouldmaking. This is why we now want to offer the industry its own platform. Its purpose is to generate business directly and present itself to precisely those customers that will ultimately buy their tools and moulds,” says Seul. The fair is divided into several exhibition areas. First of all, classical tool- & mouldmaking and pattern- & mouldmaking with their shaping tools and moulds, plus various gauges, jigs and fixtures, will be on show. And then, visitors to Stuttgart can also expect systems and service providers in the field of plastics technology and metalworking, ranging from machine tool manufacturers and hot-runner suppliers to software firms. In addition, the associated users – those from the automotive sector, medical technology and the plastics industry, for instance – will also be exhibiting their products in Stuttgart.
In addition, Moulding Expo will also be functioning as an indicator of new trends. “What technological trends are taking shape? In what direction should tool- and mouldmakers be moving? And how will the machine parks, technologies and business models of the future look?” is how the VDWF President sees further themes of the trade fair. There will be a focus on the very latest technological processes, which will be presented on site. Visitors can find out, for example, how Embedded Systems are capable of importing intelligence into machines by storing in the tool or mould such information as article and production data, maintenance plans and all the process data from the first sample phase onwards. In this way, the tool or mould can be simply removed in one place and set up again somewhere else. “Offering these services and generating downstream business is absolutely essential for the sector. Demand-driven maintenance that the machine automatically requests rather than maintenance to schedule – this is a grand vision for the business models of the future,” Seul comments. The new trade fair format is rounded off with two accompanying events, the KSS trade fair for safe cooling, lubricating, cleaning, oiling, greasing and Control, the international trade fair for quality assurance. This means that visitors to Stuttgart will have the unique opportunity to obtain the whole spectrum of information of relevance to the industry on a single site. “We are firmly convinced that, on a single day at Moulding Expo, the trade visitor will be able to find out all he or she needs to know about the latest technologies and trends in the industry and meet all the leading lights in the industry on site. In this respect we’re offering the trade visitor unparalleled added value. It’ll be really good. I’m really looking forward to Moulding Expo!” says the VDWF President.
From the industry, for the industry.
Focus on brand-new technologies.
Prof Dr Thomas Seul is the Vice-President for Research and Transfer at Schmalkalden University of Applied Sciences and President of the Association of German Tool and Mould Makers (VDWF). The main areas of his research work can be found in the product development of plastics components and in tool and mould design, specifically for medical technology.
Name and place of company:
Moulding Expo Stuttgart
Moulding Expo Stuttgart
Exhibition centre CEO
Ulrich Kromer von Baerle has been President and CEO of Landesmesse Stuttgart GmbH (formerly SMK – Stuttgarter Messe- und Kongress GmbH) since 2001. He is in charge of the company as a whole, of trade fair business and interdisciplinary tasks. Von Baerle has also been Managing Director of Projektgesellschaft Neue Messe GmbH & Co. KG since 2004.
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